The hotel is located in Regent Street in central London, 10 minutes walk from Piccadilly Circus and Leicester Square. Rooms have city views. Guests can enjoy private butler service and daily newspaper. All rooms are equipped with a coffee and a sound system Bang & Olufsen. The hotel has several dining options, including The Grill Room, which features a champagne bar. Ten Room restaurant, brasserie-style, is open all day and serves breakfast, lunch, dinner and a la carte snacks and tea to taste the evenings. Soon the hotel will open a holistic wellness center.