Offering an entirely NEW approach to young interior design, energetic hospitality, and seductive customer-centered services, NEW Hotel is the first ever hotel project of award winning designer duo, Fernando and Humberto Campana. YES! Hotels owner and international arts patron Dakis Joannou commissioned the Brazilian brothers for their eco-sensitive ethos and the use of contemporary handicraft practices and local idioms. Drawn to their specific language, which in turn draws from urban street life, contemporary art and the São Paulo favela culture, Joannou gave them absolute freedom to dream. The result is an intriguing 79-room establishment, where every public space and every floor has been creatively re-NEW-ed to include remnants of the former Olympic Palace Hotel.